This project is supported by the Culture Programme of the European UnionThis project is supported by the Culture Programme of the European Union
Edition XIV November 13th - 16th 2013 | Cape Town
Live video performers, visual artists and vj meeting

Report

November 13, 2013, 3:00 pm | November 17, 2013, 4:00 am
November 13 - 16, 2013
City Hall, Cape Town | South Africa
City Hall, Cape Town | South Africa

During the year 2013 the efforts of the entire team were focused on creating two editions of the Meeting, after the second successful mexican edition held on January: the thirteen edition in Rome and the fourteen edition in Cape Town (SA).

The thirteen edition of LPM took place in Rome from 23 to 26 May at Brancaleone Club.
Despite the sudden change of location, which occurred just weeks before the event, the artists experience in Rome was not disrupted, instead they participated with great enthusiasm and broader participation as ever. In Rome we’ve hosted 372 artists from 37 countries gathered in Italy from all over the world, presenting 212 performances, workshops and showcases. 

The fourteenth edition of LPM  in Cape Town, held form 15 to 17 November, confirmed the great success of the Meeting at international level: all our efforts were focused on creating the bases of a vj community in South Africa, which hosted LPM in the incredible City Hall of Cape Town. This venue offered us a warm welcome, more than 125 artists from 25 countries gathered in South Africa from all over the world presenting 158 performances, workshops and showcases.

Both edition of LPM 2013 in Rome and Cape Town hosted talks, discussion panels, presentations and workshops presented by international professionals as Malte Steiner (DE) with his Pure Data workshop, Nicola Saponaro (IT) with his Dynamic Mapping workshop, and Eric Medine (USA) with the workshop Generative Visuals for iPad, Amsterdam Dance Event: Beamlab (Netherlands), AV Node presentation (Italy), Mapping workshop by Telenoika (ES) , A/V performances with EGG interface by Mattia Casalegno (IT), Introducing vjing South Africa realized by the Union of the Vjs from Cape Town and DVjing by Dj Oof, supported by the Institut Francais in South Africa.

As for the video installations, we’ve hosted Dance Macabre, an intensive digital triptych by Boris Labbè, the winner of the Call4Robot, competition realized by our italian partner Robot Festival; Shipibo Ikaro, a psychedelic trip in the nature realized by the Cape Town based collective Afterlife A/V, consisting in a mapping on a carpet; Slice, an interactive installation by the physicist  Yetkin Yilmaz, a curios experience in a dynamic mirror.

As for the audiovisual performances we were glad to host the projects by Alexander Senko (Russia) with his Object and Line To space, a long digital trip inside a noise/minimal space; the duo Anticorp and Krom from Mexico with Memoria Viva, an analysis of the past with the magnetic tapes. Also from Poland the scenic Warabida with her video theatre show call Modern Pierott; the analysis of the political situation in Uruguay, Supremazia by the duo Uruguayan duo Cooptrol+Fyslab  based on the short story “The Supremacy Of Uruguay” written by Elwyn Brooks White.From South Africa an incredible and spectacular Ben Raush, based in Johannesburg, with Keytar Deathstar and the duo SNR based in Cape Town with their deconstructive noise performance.

Thanks to collaboration with our technical partners Modul8, MadMapper, Resolume, COGE, Vezer, Mapio, Interspace Magic Factory and Text Machine 3D  we awarded fantastic prizes to the winners of the Vj Torna‘s three categories that have registered a high level of quality in the competition. Following the concept of a brand new conception of the live video mapping tecnique, during LPM Rome and Cape Town competitors challenged to be the best live mapper on a  bidimensional and tridimensional objects, beyond the boundaries of traditional architectural challenges of mapping on the walls.

VJ TORNA ROME winners:

BEST LIVE MAPPER
1. Vigas (Brazil)
2. Eletroiman (Spain) + Vinicius Luz (Brazil)

VJ BATTLE
1. Abduct (Mexico)
2. ionx (Poland)
3. Neme_ska (Italy)

PRE-PRODUCTION
1. Eletroiman (Spain)
2. Visual Fraktal Terrorist (Mexico)
3. Jago (Poland)

 

VJ TORNA CAPE TOWN winners:

BEST LIVE MAPPER
1. Vigas  (Brazil)
2. Eletroiman (Spain)
3. Vj Raul (Germany)

VJ BATTLE
1. Eletroiman (Spain)
2. Blindoff Land (France)
3. Chichoabreio (Brazil)

PRE PRODUCTION
1. Visual Fraktal Terrorist (Mexico)
2. Eletroiman (Spain)
3. Juladi (Germany)

As ever, during the night time LPM turned into great parties with many djs.

In Rome we’ve hosted many djs  from ou Festival Partners and massive VJ clash composed by international VJs. Our main guests were  Anderedo, (roBOt Festival), G-Amp b2b Giesse (Dancity Festival), Muttle and Masterinfreemizik (ProvocAzioni Festival), Miss Loony and Mr. 3P (Electrode) and the two techno ladies from Rome Lady Maru and Silvia Trix (BlackSam rec.).

In Cape Town too we did not forget the party side of the Meeting, so during the night time LPM turned into 4 great night parties powered by Red Bull Studios Cape Town: the first two days were hosted by Assembly and Fiction, two of the most important clubs in the Mother City,  and the other two ones took place in the big stage inside City Hall. All this party were supported Red Bull studio Cape Town with his stunned crew. To support these sound were the international vjs  as Vj VeeMee (netherlands), Arabuk (Poland), Vj Chiko (Brazil) and more.

LOCATION

Cape Town City Hall
City Street
Cape Town 8000

The City Hall was an amazing location, the meeting took place in the entire first floor which became the perfect venue to host such event: 2 classroom for the workshops, 2 main stages, 1 big meeting room devoted to the Meeting Area, the Showcases presentation and the Vj Torna Mapping Contest too.

During the night, the Meeting Room and the Stage 1 became two explosive dancefloor, in which we hosted 2 amazing night parties.

2013 City Hall Cape Town

Numbers

  • 4 days
  • 3.000 m/2 indoor
  • 1 meeting room
  • 1 mapping area
  • 2 workshops rooms
  • 2 stages
  • 5 plasma screens
  • 3 consolle video
  • 3 consolle audio
  • 50 hours of projection, performance, showcase, live sets
  • 60 hours of workshops
  • 2.500 people attending
  • 35 staff members
  • 300 beds
  • 600 drinks

Media Contacts:

  • 3.000.000 web
  • 6.000.000 socials
  • 2.000.000 newsletters
  • 9.000.000 radio
  • 15.000.000 tv

Advertising:

  •  3.000 posters 50 x 70
  •  2.000 posters 70 x 100
  • 200.000 playbills
  • 150.000 flyer teaser
  • 170.000 flyer
  •  150.000 programs

Merchandising:

  • 400 T-shirt
  • 400 pass holders
  • 1.000 stickers
  • 1.000 pins

ORGANIZATION

The Submission Office has managed both the entire submissions process starting from January 28th to March 26th for Rome and from 26th May to 21st September for Cape Town, both the assistance included the accomodations and the technical requirement of every artists, with the stage manager involved in the selection of the works submitted, since the days of the Meeting. This year the requests of participation were almost 1000 for both edition.

The tasks of the Communication Office started in January 2013, with the aim to renew the old partnership and most of all to enlarge the network of festivals, industries, media, institutions interested on being part of the project. Since today LPM has more than 160 organizations that have embraced the project and support the event.

An important part of the work has also allowed us to structure and organize the promotion of more than 21 events in which LPM was involved all over Europe.

During the days of the meeting the LPM Desk welcome the artists giving informations and support about performances, programs, coordination with curators and stage manager, and found smart solution for the mobility in Rome; besides it also managed the pass entrance and supported the press office, dealing with the welcome and coordination of the journalists.

Partners

PRODUCTION

CO-ORGANIZER

SUPPORTED BY

APPROVED BY

LPM NETWORK

TOP MEDIA PARTNERS

TECHNICAL PARTNERS

MEDIA PARTNERS

PHOTO & VIDEO

2013 Cape Town Selecta

2013 Cape Town Video Selecta

PROMOTIONS

Promotion activities have run during all the 2013 until the end of the event in South Africa and the days later, including the management of the reporting activities. With the increasing number of foreign followers on our social networks we have developed a constant promotional campaign, highlighting both the artistic cast, both the massive numbers of workshop, showcases in the program, both on calling up for VjTorna submission.

Thanks to strong partnership with the national and international media, we were able to take advantage of these resources, as well as the hand to hand distribution of flyers and promotional material in the main places of interest and aggregation, including through posting flyers and posters both in Rome and Cape Town, and during the promotional events in Europe.

Produced materials:

  • 1 Tv Spot on Sky Channels Music Box and Play.me
  • 1 Radio Spot on Radio Popolare Roma
  • 8 Adv page on SuperMagazine, Zero, Grab Magazine,DJMag SA, The Trip
  • Over 60 banners online
  • 40.000 flyer teaser
  • 100.000 flyer
  • 10.000 programs
  • 4.000 posters 70 x 100
  • 4.000 playbill
  • 250.000 Newsletter
  • 3.000 post on Facebook e Twitter
  • 4.000 stickers
  • 1000 T-shirt
  • 1000 pass holder

Press Conference

THEY SAID ABOUT US

The press office have been mostly focused towards the involvement of specialized and non-specialized editorials, from the local cultural pages on the most relevant newspaper, to magazines and internet websites dealing with arts, new media, technologies, street culture and lifestyle, in order to get the best visibility for the meeting and reach a large and various target audience.

We also received a lot of positive feedback online and offline during the 3 days of LPM, with mention of the event on most popular and influent newspaper and online magazine, websites and social network, and after the event, with a massive photo and video report made from the artists and from the press attending.

PRESS REVIEW


2013ct
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