The twelfth edition of LPM in Mexico City has just ended and it proved to be a great success on an international level. While we prepare for the next events in Rome and Cape Town in 2013, now it’s time to draw conclusions and sum up this edition.
It was a year long and intense preparation, during which the efforts of the entire team were focused on creating a second edition Mexico that would overcome the one in Xalapa in 2008, both in terms of participants and quality of proposed works.
Important to mention is the request of the Government of Mexico to change the location due to the large amount of international participants and the audience expected, which occurred just a few days before the event.New LPM’s venue became one of the biggest visual and performing arts centers of Latin America CENART – Centro Nacional de las Artes. Mexico City offered us a warm welcome, more than 300 artists from 38 countries gathered in Mexico from all over the world presenting 158 performances, workshops and showcases.
LPM 2013 MEX hosted talks, discussion panels, presentations and workshops taught by international professionals as Translab (Mexico), AV Node presentation (Italy), Organic Data Feeding by deadman (Mexico), Processing for iPad and iOS by Eric Medine (USA) and a three-day workshop by Astrovandalistas (Mexico) a work by young mexican artists resulted with a large collaborative audio-visual performance reflecting on socio-political situation in Mexico.
As for the interactive installations, thanks to great spaces of CENART’s Centro Multimedia, we were able to host “Canteira” an interactive stone sculpture by Yoliztli (Mexico).
As for the audiovisual performances we were glad to host the projects by:
kupa (Mexico), Miyo Van Stenis (Venezuela), plankton – Weronika Lewandowska (Poland), Astrovandalistas (Mexico), La-Va Los Angeles Video Artists (USA), Sensodanza Experimental (Mexico), Waves(Canada).
Thanks to collaboration with our technical partners Wacom, Modul8, MadMapper, Millumin, COGE we awarded fantastic prizes to the winners of the Vj Torna‘s three categories that have registered a large amount of participants in this Mexican edition.
The VJ Torna winners are:
VJ Battle category:
1. VJ Eletroiman (Brazil)
2. VJ Khano (Colombia)
3. VJ Emiko (Poland)
Best Live Mapper category:
1. VJ Vigas (Brazil)
2. VJ Eletroiman (Brazil)
3. VJ Chi Ka (USA)
1. VJ Vigas (Brazil)
2. VJ Emiko (Poland)
3. VJ Eletroiman (Brazil)
During the night time LPM turned into a great party at CENART’s Plaza de las Artes, with DJs such as Dwight Evan (Mexico), SER – Source2 (Costar Rica) and massive VJ clash composed by international VJs.
LPM has received an incredible feedback both from the art community and the audience; as always this is our greatest satisfaction, but above all we are proud to have contributed to the growth of the Latin American community of video artists which brought up some new and exciting international collaborations between the creative minds participating to our event.
CENART – Centro Nacional De Las Artes
Río Churubusco 79 esq. Calz. de Tlalpan Col. Country Club
Centro Cultural Border
Zacatecas 43, colonia Roma, Ciudad de México
Fundación Alumnos 47
Calle Alumnos 47, Col. S. Miguel Chapultepec, Ciudad de México
LPM 2013 Mex took place at CENART – Centro Nacional De Las Artes, one of the largest cultural complexes in the city of Mexico and one of the most important art centers at worldwide. Two workshops took place at the Cultural Center Border and two other at Cultural Foundation Alumnos47.
The daily schedule of the event:
15:00 to 21:00 Workshops
15:00 to 16:00 Lectures and conferences
15:00 to 18:00 Presentations of projects and products
18:00 to 01:00 AV Performances and VJ / DJ sets
1. PLAZA DE LAS ARTES
It is an outdoor forum with capacity for 1,500 spectators. The scenario is covered by a plastic Velaria. In this square have been art activities for young people, with a view to creating new audiences.
2. FORO DE LAS ARTES
Dedicated groups and artists in theater, dance and interdisciplinary, this forum presented annually seeking innovation projects at the scene. Most of the proposals presented are medium format and experimental. It can accommodate 96 people.
3. TEATRO DE LAS ARTES
The extensive functionality of this scenario has allowed to host various seasons of theater and dance performances, and
musical, operatic and interdisciplinary by prestigious artists and national and international companies. It occupies an area of 4.945 meters square and has a capacity for 606 spectators. Has sufficient technical resources to meet the needs of any stage performance, including a variable acoustic system and a design that allows you to create various lighting conditions.
4. LOBBY OF “TEATRO DE LAS ARTES”
5. ESSAYS ROOM OF “TEATRO DE LAS ARTES”
6. AULA MAGNA “José Vasconcelos”
By architect Ricardo Legorreta and tiled façade was designed by visual artist Vicente Rojo. It has a capacity to accommodate 141 spectators. It held an academic activities, mostly as lectures, courses and seminars, as well as advocacy and cultural dissemination of national and international.
7. GALERIA AB
The Gallery A / B is located opposite the National School of Classical and Contemporary Dance. It is a space dedicated to the exhibition of various art projects and new technologies in the process of research and experimentation. One of its main objectives is to make publicly available the processes of each project to link with new technologies from a didactic approach
At CENART, the Meeting hosted the new edition of VJ Torna, an international Vjing competition: three wonderful days of battles among Vjs, an international jury of experts, four categories Pre-production, Vj Champion Battle Champion and Best Live Vj Mapper, an Audience Award and technical sponsors who put their products up for grabs.
LPM 2013 Mex
- 3 days
- 48 satellite events in Europe
- 2.500 m/2 indoor
- 1.500 m/2 outdoor
- 4 rooms
- 1 mapping area
- 2 meeting area
- 2 workshop rooms
- 3 stages
- 9 large screens
- 1 Ledwall
- 12 plasma screens
- 12 projectors
- 3 consolle video
- 3 consolle audio
- 80 hours of projection, performance, showcase, live sets
- 120.000 people attending
- 60 staff members
- 3.000.000 web
- 6.000.000 socials
- 2.000.000 newsletters
- 9.000.000 radio
- 15.000.000 tv
- 3.000 posters 50 x 70
- 2.000 posters 70 x 100
- 200.000 playbills
- 150.000 flyer teaser
- 170.000 flyer
- 150.000 programs
- 400 T-shirt
- 400 pass holders
- 1.000 stickers
- 1.000 pins
The Submission Office has managed both the entire submissions process starting from January 28th to March 26th, the period related to the opening of the call for artists, both the assistance included the accomodations and the technical requirement of every artists, with the stage manager involved in the selection of the works submitted, since the days of the Meeting. This year the requests of participation were almost 750.
The tasks of the Communication Office started in October 2011, with the aim to renew the old partnership and most of all to enlarge the network of festivals, industries, media, institutions interested on being part of the project. Since today LPM has more than 150 organizations that have embraced the project and support the event. An important part of the work has also allowed us to structure and organize the promotion of more than 20 events in which LPM was involved, from October 2011 until a few days before the meeting in Rome.
During the four days of the meeting the LPM Desk welcome the artists giving informations and support about performances, programs, coordination with curators and stage manager, and found smart solution for the mobility in Rome; besides it also managed the pass entrance and supported the press office, dealing with the welcome and coordination of the journalists.
TOP MEDIA PARTNERS
PHOTO & VIDEO
2013 Mexico Selecta
2013 Mexico Selecta Video
2013 Mexico Partners Selecta
Promotion activities have run from November 2011 until the end of the event and the days later, including the management of the reporting activities. With the increasing number of foreign followers on our social networks we have developed a constant promotional campaign, highlighting both the artistic cast, both the massive numbers of workshop, showcases in the program, both on calling up for VjTorna submission.
Thanks to strong partnership with the national and international media, we were able to take advantage of these resources, as well as the hand to hand distribution of flyers and promotional material in the mail places of interest and aggregation, including through posting flyers and posters both in Rome and during the promotional events in Europe.
The most relevant actions made to promote the Meeting were for sure the over 21 previews made from November 2011 to May 2012: from the preview events in collaboration with our partners to workshops and performances presented by LPM at national and international festivals.
- 1 Tv Spot on Sky Channels Music Box and Play.me
- 1 Radio Spot on Radio Popolare Roma
- 4 Adv page on SuperMagazine, Zero, Grab Magazine
- Over 30 banners online
- 20.000 flyer teaser
- 50.000 flyer
- 5.000 programs
- 2.000 posters 70 x 100
- 2.000 playbill
- 250.000 Newsletter
- 3.000 post on Facebook e Twitter
- 4.000 stickers
- 300 T-shirt
- 700 pass holder
2013 – Mex Materials
2013 – Mex Radio Spot
THEY SAID ABOUT US
The press office have been mostly focused towards the involvement of specialized and non-specialized editorials, from the local cultural pages on the most relevant newspaper, to magazines and internet websites dealing with arts, new media, technologies, street culture and lifestyle, in order to get the best visibility for the meeting and reach a large and various target audience.
We also received a lot of positive feedback online and offline during the 3 days of LPM, with mention of the event on most popular and influent newspaper and online magazine, websites and social network, and after the event, with a massive photo and video report made from the artists and from the press attending.