Even though video-mapping is by very definition an audio-visual discipline, the sound component is but a minor addition to the visual, rather than its inherent part.
By means of video-mapping new media art was appropriated to wider public. Unfortunately, that was at expanse of freedom of creativity of expression.
Artistic value has been compromised to rigid visual form. Hence, any trace of meaning has vanished and its function was reduced to bare aesthetic, promotional and decoratively additional.
Video-mapping as an artistic form is depleted and settled in commercially comfortable and static position.
It needs to be rebuilt… new and from the basics!