Urban Experience is a cultural design area for playing cities through creative media performing media practices.

An enabling condition for the social creativity of networks to reinvent public space between the web and the territory.

The main format is the walkabout, peripatetic conversations to dynamize the most diverse areas: from education citizenship to urban resilience and territorial innovation.

Both the Urban Experience and the Performing Media term appear on the Treccani Encyclopedia.

Urban Experience as a social promotion association was founded in Rome in 2010 (although its research line is rooted in the early blogs of the 1990s and in particular in the geoblogging for the 2006 Turin Olympics and, basically, in the integration with the ' cultural association teatron.org inscribed in the experience that has always produced and promoted the performing media.