Alice Felloni is a visual artist specialising in augmented reality, whose practice explores the intersection of immersive art, architectural videomapping, stage design, and holographic environments. Her research focuses particularly on the integration of augmented reality with natural surfaces and organic landscapes, creating interventions that redefine the perception of physical space through technology.

Through continuous visual and technological experimentation, Felloni develops works in which digital elements interact with architecture, environments, and physical surfaces. Space becomes an active component of the work: a sensory environment in constant transformation, where the boundaries between physical and digital dimensions become increasingly fluid and permeable.

Her work has been presented at major international light art and new media festivals, including Noor Riyadh Light Art Festival, Tokyo Lights, Videocittà, Bright Festival, and 1minutepm, as well as in museum, institutional, and historical contexts including Kunstkraftwerk Leipzig and Palazzo Vecchio in Florence.

Throughout her career, she has also collaborated with internationally renowned brands, conceiving and creating immersive experiences based on augmented reality, holographic environments, and architectural videomapping. Her collaborations include projects developed for Fendi, Formula E, and Billionaire.

Since 2016, Felloni has been a lecturer at IED – Istituto Europeo di Design, where she teaches Media Design and Video Design, contributing to the education of new generations of digital artists and creatives.